VDM Verlag
Marketing Intelligence and Strategic Marketing Management
Product Code:
9783639254334
ISBN13:
9783639254334
Condition:
New
$85.32
$83.05
Sale 3%
Marketing Intelligence and Strategic Marketing Management
$85.32
$83.05
Sale 3%
The unifying theme of the whole dissertation is the investigator's unassailable faith in the market forces and the inherent ability of the markets to correct themselves. The representation encompasses the market intelligence within the framework of algorithmic information theory and the matching of strategic input state vectors to the output states to develop a strategy for efficient market management. This establishes the unification of market intelligence with stock market, market parameters, nation's GDP, fuzzy relationship of sensex and equity price, long term strategy of markets (example oil market), the dominance of markets by global parameters (WTO effect) and the international and national e-market through the Internet. Analysis and synthesis of Market Intelligence and Strategic Marketing Management have been adequately covered in the present dissertation with feed forward and feedback mechanisms having strongly interlinked parameter vectors.
| Author: Chaudhuri Ranjan |
| Publisher: VDM Verlag |
| Publication Date: May 04, 2010 |
| Number of Pages: 284 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3639254333 |
| ISBN-13: 9783639254334 |
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