Scholars' Press
Cross Cultural Consumer Behavior in an Emerging Economy
Product Code:
9783639718591
ISBN13:
9783639718591
Condition:
New
$81.97
$79.97
Sale 2%
Cross Cultural Consumer Behavior in an Emerging Economy
$81.97
$79.97
Sale 2%
The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.
| Author: Devinder Pal Singh |
| Publisher: Scholars' Press |
| Publication Date: Jun 10, 2014 |
| Number of Pages: 308 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3639718593 |
| ISBN-13: 9783639718591 |
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