AV Akademikerverlag
The Visual Representation of Gender in Advertising Images
Product Code:
9783639873764
ISBN13:
9783639873764
Condition:
New
$59.29
The Visual Representation of Gender in Advertising Images
$59.29
The purpose of this work is to examine the visual representation of gender in advertising images published by the fashion company American Apparel. Advertising images as socially meaningful materials construct, reflect, and transform notions of femininity and masculinity in society. The study includes an archaeological approach which generates data from archived advertising material of American Apparel. Due to the qualitative nature of the study only limited material is required which is subsequently interpreted through applying a discourse analysis. With respect to this, six advertisements are analysed in order to explore the visual construction gender. This book contributes to extent previous work of gender representation by examining the female and male body as a discursive effect by providing an understanding for advertising meaning inherent in images. Consequently, it shows the importance to recognize that advertising imagery, as a signifying practice, impacts cultural and individual conceptions of gender.
| Author: Wamsler Carolin |
| Publisher: AV Akademikerverlag |
| Publication Date: Oct 28, 2015 |
| Number of Pages: 100 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3639873769 |
| ISBN-13: 9783639873764 |
Related Products
Sale 2%
LAP Lambert Academic Publishing
Gender Advertising: Women Stereotypes in Print Advertisements
$53.25
Sale 5%
