
Grin Verlag
Cost Benefit Analysis in Environmental Friendly Marketing
Product Code:
9783640232130
ISBN13:
9783640232130
Condition:
New
$36.50

Cost Benefit Analysis in Environmental Friendly Marketing
$36.50
Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of "passive" houses (Niedrigenergieh?usern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]
Author: Loukas Bellonias |
Publisher: Grin Verlag |
Publication Date: Dec 16, 2008 |
Number of Pages: 24 pages |
Binding: Paperback or Softback |
ISBN-10: 3640232135 |
ISBN-13: 9783640232130 |