Grin Verlag
Cost Benefit Analysis in Environmental Friendly Marketing
Product Code:
9783640232130
ISBN13:
9783640232130
Condition:
New
$36.50
Cost Benefit Analysis in Environmental Friendly Marketing
$36.50
Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of "passive" houses (Niedrigenergieh?usern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]
| Author: Loukas Bellonias |
| Publisher: Grin Verlag |
| Publication Date: Dec 16, 2008 |
| Number of Pages: 24 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3640232135 |
| ISBN-13: 9783640232130 |
Related Products
Sale 22%
Palgrave Macmillan
The Bitcoin Dilemma: Weighing the Economic and Environmental Costs and Benefits
$49.99
$39.06
Palgrave Macmillan
Project Analysis in Developing Countries: Cost Benefit Analysis for Development
$63.20
Sale 1%
VDM Verlag Dr. Mueller E.K.
Equity in Cost-benefit Analysis by Using Distributional Weights
$63.72
$63.18