Palgrave Macmillan
Marketing Food Brands: Private Label Versus Manufacturer Brands in the Consumer Goods Industry
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Grin Verlag
Private Label Brands at ASDA: Why Supermarket Retailers Should Understand Consumer Behaviour
Product Code:
9783640737055
ISBN13:
9783640737055
Condition:
New
$34.90
Private Label Brands at ASDA: Why Supermarket Retailers Should Understand Consumer Behaviour
$34.90
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 69%, Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: A thorough understanding of consumer behaviour, 'to know and understand the consumer so well that the product or service fits him' (Drucker n.d. cited in Kotler 2003) precedes the marketing activities of all consumer-oriented organisations. The aim of this paper is to explain, with reference to associated theoretical models, why consumer behaviour is important to supermarket retailers and how it can be influenced. To put theory into context, I have selected the UK food retailer ASDA to demonstrate how responsiveness to consumers is implemented into its food trading strategy to ensure the organisation's effectiveness.
| Author: Valentin Nehls |
| Publisher: Grin Verlag |
| Publication Date: Oct 31, 2010 |
| Number of Pages: 20 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3640737059 |
| ISBN-13: 9783640737055 |
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