Grin Verlag
Mergers and Acquisitions in the Global Pharmaceutical Industry
Product Code:
9783640780587
ISBN13:
9783640780587
Condition:
New
$39.50
$38.63
Sale 2%
Mergers and Acquisitions in the Global Pharmaceutical Industry
$39.50
$38.63
Sale 2%
Project Report from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65 % - B, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Mergers and acquisitions are of major importance in the pharmaceutical industry. In order to evaluate the dynamics of this particular industry, this paper critically evaluates the pre- and post- merger situation of GlaxoSmithKline concerning its ready-access to markets, know-how and management capability. Furthermore, strengths and weaknesses and merger's outcomes will be outlined. Critical push and pull factors affecting M&A activity in North America will be analysed, using Pfizer and Pharmacia as an example. In addition, general reasons for M&A failure in the pharmaceutical industry will be illustrated focussing on the M&A activity of GlaxoSmithKline. Finally, using two global pharmaceutical players (GSK and Astrazeneca), the merits and demerits of the McKinsey's five step programme will be discussed.
| Author: Mennen |
| Publisher: Grin Verlag |
| Publication Date: Dec 23, 2010 |
| Number of Pages: 64 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3640780582 |
| ISBN-13: 9783640780587 |
