Independently Published
The 50 Laws of Branding: Branding Strategies For Your Business in The Digital Era
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Copernicus Books
Digital Darwinism: Branding and Business Models in Jeopardy
Product Code:
9783642544002
ISBN13:
9783642544002
Condition:
New
$29.99
$25.26
Sale 16%
Digital Darwinism: Branding and Business Models in Jeopardy
$29.99
$25.26
Sale 16%
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
| Author: Ralf T. Kreutzer |
| Publisher: Copernicus Books |
| Publication Date: Oct 02, 2014 |
| Number of Pages: 257 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3642544002 |
| ISBN-13: 9783642544002 |
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