This book deals with the concepts behind strategic international marketing and its implementation. On the basis of the dynamics of the world economy the perspectives and possibilities as well as the instruments of strategic international marketing and the concepts of strategic global marketing are presented.
| Author: Hans G. Meissner |
| Publisher: Springer |
| Publication Date: Dec 06, 2011 |
| Number of Pages: 178 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3642754791 |
| ISBN-13: 9783642754791 |
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