Springer Gabler
When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts
Product Code:
9783658045753
ISBN13:
9783658045753
Condition:
New
$61.47
When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts
$61.47
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
| Author: Olga Louisa Kastner |
| Publisher: Springer Gabler |
| Publication Date: Dec 20, 2013 |
| Number of Pages: 127 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3658045752 |
| ISBN-13: 9783658045753 |
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