Springer Gabler
Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
Product Code:
9783658050931
ISBN13:
9783658050931
Condition:
New
$61.47
Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
$61.47
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
| Author: Martin Trapp |
| Publisher: Springer Gabler |
| Publication Date: Feb 12, 2014 |
| Number of Pages: 184 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3658050934 |
| ISBN-13: 9783658050931 |
Related Products
Sale 10%
