Springer Gabler
Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations
Product Code:
9783658088149
ISBN13:
9783658088149
Condition:
New
$61.47
Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations
$61.47
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
| Author: Nils Levsen |
| Publisher: Springer Gabler |
| Publication Date: Mar 19, 2015 |
| Number of Pages: 335 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3658088141 |
| ISBN-13: 9783658088149 |
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