Independently Published
Social Media Marketing Planning: How To Create A Social Media Marketing Strategy: Social Media Marketing Tools
$12.33
Springer Gabler
Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
Product Code:
9783658088217
ISBN13:
9783658088217
Condition:
New
$61.47
Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
$61.47
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
| Author: Daniel Hurrle |
| Publisher: Springer Gabler |
| Publication Date: Feb 27, 2015 |
| Number of Pages: 117 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3658088214 |
| ISBN-13: 9783658088217 |
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