Springer Gabler
The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms
Product Code:
9783658098360
ISBN13:
9783658098360
Condition:
New
$61.47
The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms
$61.47
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
| Author: Nadine Scholz |
| Publisher: Springer Gabler |
| Publication Date: Jun 09, 2015 |
| Number of Pages: 86 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3658098368 |
| ISBN-13: 9783658098360 |
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