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Springer Gabler

Strategy and Success Factors of Business Schools

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Product Code: 9783658145187
ISBN13: 9783658145187
Condition: New
$61.47

Strategy and Success Factors of Business Schools

$61.47
 
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.


Author: Anne Kathrin Adam
Publisher: Springer Gabler
Publication Date: Jul 08, 2016
Number of Pages: 262 pages
Binding: Paperback or Softback
ISBN-10: 3658145188
ISBN-13: 9783658145187
 

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