Independently Published
Science Based On Philosophy: Relationship between Science and Philosophy
$15.78
Springer VS
Reassessing the Relationship Between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought
Product Code:
9783658180331
ISBN13:
9783658180331
Condition:
New
$92.51
Reassessing the Relationship Between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought
$92.51
Lisa D?hring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
| Author: Lisa D?hring |
| Publisher: Springer vs |
| Publication Date: May 04, 2017 |
| Number of Pages: 318 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3658180331 |
| ISBN-13: 9783658180331 |
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