Apple Academic Press
Sustainability, Social Responsibility, and Innovations in the Hospitality Industry
$175.28
LAP Lambert Academic Publishing
The Paradox of Corporate Social Responsibility in Hospitality Industry
Product Code:
9783659167256
ISBN13:
9783659167256
Condition:
New
$53.25
The Paradox of Corporate Social Responsibility in Hospitality Industry
$53.25
This book provides an assessment of Corporate Social Responsibility (CSR) initiatives adopted by Hospitality Establishments (HEs) in supporting communities living adjacent to Maasai Mara National Reserve, Kenya. The author assesses the paradox of many hospitality establishments that appreciate the importance of improving locals' well-being but do little, if any, to that effect. He evaluates the haphazard implementation process of CSR program that is characterized by superficial initiatives that do not address key socio-economic issues that affect the locals in Kerinkani and Oloirien group ranches in Transmara District. James Kamwea highlights the different CSR initiatives that HEs in the group ranches are involved in. He also analyses the effect of the initiatives on the locals' livelihoods and the challenges encountered in the adoption and implementation of the initiatives. He recommends that HEs should strategically implement the initiatives to ensure that their existence helps to better locals' socio-economic well-being. This book is recommended to hospitality students, researchers, policy makers and hoteliers with establishments bordering tourism destination areas.
| Author: Muchira James Kamwea |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Jul 02, 2012 |
| Number of Pages: 112 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3659167258 |
| ISBN-13: 9783659167256 |
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