Events and Tourism Destination Image

Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents' and tourists' perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.

Author: Manuela Guerreiro

Publisher: LAP Lambert Academic Publishing

Publication Date: Feb 16, 2014

Number of Pages: 76 pages

Binding: Paperback or Softback

ISBN-10: 3659493880

ISBN-13: 9783659493881