LAP Lambert Academic Publishing
Digital Campaigns
Product Code:
9783659713019
ISBN13:
9783659713019
Condition:
New
$64.00
$63.44
Sale 1%
Digital Campaigns
$64.00
$63.44
Sale 1%
Digital campaigns have revolutionized political discourse in Africa, particularly during elections, by enhancing citizen engagement through social media platforms. This book examines how tools like Twitter and Facebook facilitate direct communication between voters and political figures, exemplified by movements such as #EndSARS in Nigeria. Digital media not only mobilizes voters but also empowers smaller parties lacking traditional campaign resources, as seen in the 2023 Nigerian elections. However, challenges like misinformation and internet shutdowns threaten democratic processes. The study found that digital campaigns are reshaping Africa's political landscape, fostering a more engaged electorate and redefining political participation in an evolving digital environment. The study recommended that continued research is essential to understand their implications for democracy and governance across the continent.
| Author: Sachia Victor Gwajime |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Nov 06, 2024 |
| Number of Pages: 92 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3659713015 |
| ISBN-13: 9783659713019 |
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