Marketing Strategies in Food Retailing Industry

Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer's shop needs effective retailing and marketing strategies. The aim of this study is to determine the factors that affect retailers' behavior in the food market, to examine the relationship between retailer's belief, attitude, intention and practice in managing critical points of food compliance for hygiene food. The outcomes of application of the theory of reason action on retailers' behavioral intention in formulating effective marketing strategies are discussed.

Author: Kalantari Shahijan Milad

Publisher: LAP Lambert Academic Publishing

Publication Date: Oct 14, 2015

Number of Pages: 92 pages

Binding: Paperback or Softback

ISBN-10: 3659778370

ISBN-13: 9783659778377