Grin Publishing
What factors influence consumers to buy meat substitutes?
Product Code:
9783668499980
ISBN13:
9783668499980
Condition:
New
$129.90
$116.56
Sale 10%
What factors influence consumers to buy meat substitutes?
$129.90
$116.56
Sale 10%
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of M?nster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.
| Author: Tjorben Grote |
| Publisher: Grin Publishing |
| Publication Date: Aug 21, 2017 |
| Number of Pages: 168 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3668499985 |
| ISBN-13: 9783668499980 |
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