Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm - 9783790826258

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. Ren? Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, Ren? Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.

Author: René Rohrbeck

Publisher: Physica-Verlag

Publication Date: Nov 11, 2010

Number of Pages: 220 pages

Binding: Hardback or Cased Book

ISBN-10: 3790826251

ISBN-13: 9783790826258