Deutscher Universitatsverlag
Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry
Product Code:
9783824467815
ISBN13:
9783824467815
Condition:
New
$56.30
Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry
$56.30
The author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy.
| Author: Alexander Dony |
| Publisher: Deutscher Universitatsverlag |
| Publication Date: Mar 16, 1999 |
| Number of Pages: 234 pages |
| Binding: Paperback or Softback |
| ISBN-10: 382446781X |
| ISBN-13: 9783824467815 |
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