Sale 3%
Deutscher Universitatsverlag
Design and Brand: The Influence of Product Form on the Formation of Brands
Product Code:
9783824475940
ISBN13:
9783824475940
Condition:
New
$71.82
Design and Brand: The Influence of Product Form on the Formation of Brands
$71.82
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
| Author: Robert Kreuzbauer |
| Publisher: Deutscher Universitatsverlag |
| Publication Date: Mar 28, 2002 |
| Number of Pages: 228 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3824475944 |
| ISBN-13: 9783824475940 |
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