Palgrave Macmillan
Concepts, Processes and Practice of Entrepreneurship: A Primer on Innovation and Venture Creation
$170.09
Gabler Verlag
Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of New Ventures
Product Code:
9783834920676
ISBN13:
9783834920676
Condition:
New
$61.47
Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of New Ventures
$61.47
This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
| Author: Christine K. Volkmann |
| Publisher: Gabler Verlag |
| Publication Date: Apr 27, 2010 |
| Number of Pages: 499 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3834920673 |
| ISBN-13: 9783834920676 |
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