Gabler Verlag
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Product Code:
9783834930606
ISBN13:
9783834930606
Condition:
New
$118.37
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
$118.37
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
| Author: Adamantios Diamantopoulos |
| Publisher: Gabler Verlag |
| Publication Date: Jul 12, 2012 |
| Number of Pages: 627 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3834930601 |
| ISBN-13: 9783834930606 |
Related Products
World Scientific Publishing Company
Quantitative Modelling in Marketing and Management (Second Edition)
$217.69
Peter Lang Gmbh, Internationaler Verlag Der W
Theories and Practices in Tourism, Marketing and Management
$89.59
Sale 2%
LAP Lambert Academic Publishing
Marketing Management: Concepts, Theories And Practices
$80.89
$78.97