LAP Lambert Academic Publishing
Customer Relationship Marketing And Its Impact On Customer Satisfaction
$44.21
Gabler Verlag
Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-To-B-Setting
Product Code:
9783834931009
ISBN13:
9783834931009
Condition:
New
$61.47
Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-To-B-Setting
$61.47
Remote services represent a young, but already important and fast growing form of technology-mediated services. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors. Based on the empirical data, she generates managerial implications for remote service providers on how to increase the technology adoption and reinforce the relationships with their customers in high-technology environments.
| Author: Stefanie Paluch |
| Publisher: Gabler Verlag |
| Publication Date: Sep 23, 2011 |
| Number of Pages: 419 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3834931004 |
| ISBN-13: 9783834931009 |
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