Gabler Verlag
Understanding Proactive Customer Orientation: Construct Development and Managerial Implications
Product Code:
9783834931016
ISBN13:
9783834931016
Condition:
New
$61.47
Understanding Proactive Customer Orientation: Construct Development and Managerial Implications
$61.47
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
| Author: Dennis Herhausen |
| Publisher: Gabler Verlag |
| Publication Date: Aug 31, 2011 |
| Number of Pages: 186 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3834931012 |
| ISBN-13: 9783834931016 |
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