Gabler Verlag
Internationalisation and Mode Switching: Performance, Strategy and Timing
Product Code:
9783834931306
ISBN13:
9783834931306
Condition:
New
$61.47
Internationalisation and Mode Switching: Performance, Strategy and Timing
$61.47
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.
| Author: Uwe Sachse |
| Publisher: Gabler Verlag |
| Publication Date: Nov 04, 2011 |
| Number of Pages: 418 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3834931306 |
| ISBN-13: 9783834931306 |
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