Gabler Verlag
An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativene
Product Code:
9783834933386
ISBN13:
9783834933386
Condition:
New
$61.47
An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativene
$61.47
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
| Author: Nicolas Zacharias |
| Publisher: Gabler Verlag |
| Publication Date: Sep 08, 2011 |
| Number of Pages: 97 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3834933384 |
| ISBN-13: 9783834933386 |
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