Deutscher Universitatsverlag
Cross-Channel Cooperation: The Bundling of Online and Offline Business Models
Product Code:
9783835002388
ISBN13:
9783835002388
Condition:
New
$61.47
Cross-Channel Cooperation: The Bundling of Online and Offline Business Models
$61.47
Tobias Kollmann and Matthias H?sel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
| Author: Tobias Kollmann |
| Publisher: Deutscher Universitatsverlag |
| Publication Date: Feb 24, 2006 |
| Number of Pages: 139 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3835002384 |
| ISBN-13: 9783835002388 |
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