Peter Lang Gmbh, Internationaler Verlag Der W
Transformations of Social Bonds: The Outline of the Theory of Social Change
$96.43
Deutscher Universitatsverlag
A Theory of Marketing: Outline of a Social Systems Perspective
Product Code:
9783835003040
ISBN13:
9783835003040
Condition:
New
$61.47
A Theory of Marketing: Outline of a Social Systems Perspective
$61.47
Marius L?dicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
| Author: Marius Lüdicke |
| Publisher: Deutscher Universitatsverlag |
| Publication Date: Apr 12, 2006 |
| Number of Pages: 191 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3835003046 |
| ISBN-13: 9783835003040 |
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