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VDM Verlag Dr. Mueller E.K.
Corporate Image- And its Impact prior to a Crisis
Product Code:
9783836404679
ISBN13:
9783836404679
Condition:
New
$53.25
Corporate Image- And its Impact prior to a Crisis
$53.25
The purpose of this book is to find out whether a favourable corporate image is important prior to a PR-crisis. The methodology is a critical review of the literature, as well as a description of how to put together, employ and analyse an interview and a questionnaire, which was distributed to students in England and Germany. The findings comprise the comparison of the results of the questionnaires and the answers of the interview with the literature. The favourable corporate image proves to be important prior to a crisis and a good relationship with the media should be built by the organisations in order to diminish the risk of moral panic. Three case studies show that the favourable corporate image and a good media management policy are valuable assets of a company, especially nowadays when bad news can be communicated rapidly by modern media tools, like the Internet. The target group of this book should be interested in crisis management and crisis PR, as well as the consequences of a bad or rather favourable corporate image prior to a PR crisis.
| Author: Viviane Glanz |
| Publisher: VDM Verlag Dr. Mueller E.K. |
| Publication Date: Jan 20, 2007 |
| Number of Pages: 112 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3836404672 |
| ISBN-13: 9783836404679 |
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