VDM Verlag Dr. Mueller E.K.
Branding- How to determine your brand and channel your marketing efforts correctly
Product Code:
9783836416740
ISBN13:
9783836416740
Condition:
New
$63.72
$63.18
Sale 1%
Branding- How to determine your brand and channel your marketing efforts correctly
$63.72
$63.18
Sale 1%
With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning". In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.
| Author: Daniel Peterson |
| Publisher: VDM Verlag Dr. Mueller E.K. |
| Publication Date: Jun 01, 2007 |
| Number of Pages: 172 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3836416743 |
| ISBN-13: 9783836416740 |
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