Fashion Myths: A Cultural Critique

In addition to products and services, multinational corporations sell myths, values, and immaterial goods. These "meta-goods," which include prestige, beauty, and strength, are major components of successful marketing and advertising. Fashion ads mine deeply rooted human values, ideals, and desires, channeled through social recognition, beautification, and rejuvenation. Although referencing meta-goods is obvious to some consumers, their connection to philosophical theories of human nature is less apparent, even among the marketers and advertisers who use them. This book will appeal to researchers and students of cultural studies, media studies, marketing, advertising, fashion, sociology, anthropology, philosophy, and psychology, and to anyone interested in the operation of fashion.

Author: Roman Meinhold

Publisher: Transcript Publishing

Publication Date: Sep 27, 2013

Number of Pages: 170 pages

Binding: Paperback or Softback

ISBN-10: 3837624374

ISBN-13: 9783837624373