LAP Lambert Academic Publishing
Ethical Consumption as an Identity Project
Product Code:
9783838396262
ISBN13:
9783838396262
Condition:
New
$53.25
Ethical Consumption as an Identity Project
$53.25
Aim of this study is to explore Finnish ethical consumers: Their values, preferences and habits. I will view ethical consumption as an identity project, that is to say, I will study how the consumer of the postmodern times constructs his or her identity by making ethical consumption choices. This research is qualitative in its nature. I conducted six life story interviews with Finnish young adults, who declare themselves ethical consumers. This open-ended and in-depth research method enabled me to obtain true understanding of my informants' behavior as ethical consumers.In organizing the transcribed interview data I used the methods of narrative analysis. I closely examined the interviewees' stories, and found common patterns of meaning in them. Based on these meanings, I elaborated five different themes and analyzed the data according to them.
| Author: Heidi Romu |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Sep 21, 2010 |
| Number of Pages: 120 pages |
| Binding: Paperback or Softback |
| ISBN-10: 383839626X |
| ISBN-13: 9783838396262 |
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