Accounting for brands according to US-GAAP and IAS

Inhaltsangabe: Abstract: In der heutigen Wirtschaft werden Unternehmenswert und Wachstum haupts?chlich durch immaterielle Verm?gensg?ter erzeugt. Marken spielen eine besonders wichtige Rolle in diesem Zusammenhang. Ziel dieser Arbeit war es aufzuzeigen wie speziell Marken und Markennamen in Bilanzen und Jahresabschl?ssen behandelt werden. Die Besonderheiten der Rechnungslegung f?r Marken, die Probleme der Bewertung und die M?glichkeiten welche durch die Aufnahme in die Bilanz entstehen, werden sowohl nach US-GAAP als auch nach IAS betrachtet. Die Abhandlung ist aufgrund ihrer internationalen Aktualit?t auf Englisch verfasst, aber auch f?r den deutschsprachigen Leser sehr gut verst?ndlich. In today's economy wealth and growth are mainly driven by intangible assets. In a knowledge-based economy the success of an enterprise is driven by intangible factors, while control over physical resources becomes progressively unimportant. In most successful companies, brands and other intangible assets outperform physical assets by a notable margin. Brands, the most valuable and sustainable corporate assets, and trademarks play an especially important role. This paper aims to show how to account for brand names in financial statements according to US-GAAP and IAS. The objectives of this paper are to present and discuss the disclosure of brands as intangible assets, in the balance sheet according to US-GAAP and IAS. Therefore, the recognition criteria of both accounting regulations will be examined. The initial and subsequent measurement techniques will be discussed, and problems in this field will be exposed and criticized. The paper also aims to show criticisms of the current regulations and to discuss possible future developments. New ideas and solutions for the problems arising with the disclosure and measurement of intangible assets and brands will be presented and discussed in Chapter four. Chapter five will include a summary of the findings and a critical statement abou

Author: Stefan Greite

Publisher: Diplom.de

Publication Date: Nov 29, 2004

Number of Pages: 72 pages

Binding: Paperback or Softback

ISBN-10: 3838684591

ISBN-13: 9783838684598