Verlag Barbara Budrich
Consumer Psychology: A Study Guide to Qualitative Research Methods
Product Code:
9783847407720
ISBN13:
9783847407720
Condition:
New
$39.01
Consumer Psychology: A Study Guide to Qualitative Research Methods
$39.01
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
| Author: Paul M. W. Hackett |
| Publisher: Verlag Barbara Budrich |
| Publication Date: Apr 18, 2016 |
| Number of Pages: 166 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3847407724 |
| ISBN-13: 9783847407720 |
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