LAP Lambert Academic Publishing
Customer Relationship Marketing And Its Impact On Customer Satisfaction
$44.21
Karlsruher Institut Fur Technologie
Customer intimacy analytics: leveraging operational data to assess customer knowledge and relationships and to measure their business impact
Product Code:
9783866448483
ISBN13:
9783866448483
Condition:
New
$91.00
$83.03
Sale 9%
Customer intimacy analytics: leveraging operational data to assess customer knowledge and relationships and to measure their business impact
$91.00
$83.03
Sale 9%
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
| Author: Francois Habryn |
| Publisher: Karlsruher Institut Fur Technologie |
| Publication Date: Jul 30, 2014 |
| Number of Pages: 386 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3866448481 |
| ISBN-13: 9783866448483 |
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