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Examicus Verlag

The Starbucks Corporation: past, present and future

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Product Code: 9783867468350
ISBN13: 9783867468350
Condition: New
$47.50
$45.53
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The Starbucks Corporation: past, present and future

$47.50
$45.53
Sale 4%
 
Examination Thesis from the year 2005 in the subject Business economics - Economic and Social History, grade: 1, American Management and Business Administration Institute, language: English, abstract: What were the main reasons for Starbucks success? Mistakes which other companies did - and Starbucks not: -companies didn't rise enough money to finance growth -companies franchised too early and too widely -companies lost control of quality -companies didn't invest in systems and processes -companies hired inexperienced people or the wrong people -companies were so eager to grow that they picked the wrong real estate locations. -companies didn't have the discipline to walk away from a site if they couldn't make the economics work. -All of them lost money, they didn't use their years of losses to build a strong foundation for growth. You can't create a world-class enterprise without investing it.


Author: Thomas Strutzmann
Publisher: Examicus Verlag
Publication Date: Aug 04, 2012
Number of Pages: 52 pages
Binding: Paperback or Softback
ISBN-10: 3867468354
ISBN-13: 9783867468350
 

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