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Communication in the U.K. Budget Airline Industry: How PR affects corporate success
Product Code:
9783954891634
ISBN13:
9783954891634
Condition:
New
$87.50
$80.01
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Communication in the U.K. Budget Airline Industry: How PR affects corporate success
$87.50
$80.01
Sale 9%
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
| Author: Matthias Schimmel |
| Publisher: Anchor Academic Publishing |
| Publication Date: Oct 15, 2013 |
| Number of Pages: 96 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3954891638 |
| ISBN-13: 9783954891634 |
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