Independently Published
Design In Business: Product Design And Development: The Business Value Of Design
$12.33
Galda Verlag
The Gap in the Perception of the Business Value of Design
Product Code:
9783962033729
ISBN13:
9783962033729
Condition:
New
$49.50
$47.25
Sale 5%
The Gap in the Perception of the Business Value of Design
$49.50
$47.25
Sale 5%
This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis "The Gap In The Perception Of The Business Value Of Design," written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.
| Author: Jasmin Roth |
| Publisher: Galda Verlag |
| Publication Date: Nov 20, 2024 |
| Number of Pages: 80 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3962033726 |
| ISBN-13: 9783962033729 |
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