Grin Verlag
Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
Product Code:
9783963562730
ISBN13:
9783963562730
Condition:
New
$48.90
$47.55
Sale 3%
Master's Thesis from the year 2021 in the subject Business economics - Information Management, grade: 19/20, language: English, abstract: This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption.
| Author: Timo Grünzinger |
| Publisher: GRIN Verlag |
| Publication Date: Feb 27, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 3963562730 |
| ISBN-13: 9783963562730 |
Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
$48.90
$47.55
Sale 3%
Master's Thesis from the year 2021 in the subject Business economics - Information Management, grade: 19/20, language: English, abstract: This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption.
| Author: Timo Grünzinger |
| Publisher: GRIN Verlag |
| Publication Date: Feb 27, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 3963562730 |
| ISBN-13: 9783963562730 |
Related Products
Createspace Independent Publishing Platform
Critical Success Factors For Your Career: How Successful People Are Different From Everyone Else
$10.65
Sale 9%
Sale 13%
O'Reilly Media
Hands-On Salesforce Data Cloud : Implementing and Managing a Real-Time Customer Data Platform
$69.99
$61.12