An Omnichannel Strategic Framework

Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate cultural and creative firms with a global outlook. At the time of writing in 2020, the Covid-19 pandemic remains serious and many micro firms or local businesses are struggling because of it. In the last part of this book, some additional management suggestions are proposed for the operators of local firms, with a view to helping them if they should find themselves in encountering difficult circumstances, whether at present or in the future.

Author: Aleck Chao Hung Lin

Publisher: LAP Lambert Academic Publishing

Publication Date: Jan 06, 2021

Number of Pages: 184 pages

Binding: Paperback or Softback

ISBN-10: 6203202207

ISBN-13: 9786203202205