Companies must be able to generate competitive advantages that allow them to make a difference with respect to their competitors, something that all competitors have is no longer a competitive advantage, it is a condition to be in business. The success of an organization is measured by the level of fulfillment of its objectives and goals, a company can have, for example, a profit of $500,000 and not understand how its product portfolio and/or its market works. Failure to analyze how it has achieved profit can certainly lead to it being seen as something desperate to be achieved rather than a consequence of its strategies. The company must avoid jeopardizing the achievement of three basic strategic objectives: to grow, to survive and to be profitable.
| Author: Jorge Fernando Lasso Molina |
| Publisher: Our Knowledge Publishing |
| Publication Date: Mar 26, 2024 |
| Number of Pages: 72 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6207310144 |
| ISBN-13: 9786207310142 |
