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LAP Lambert Academic Publishing
Sustainable and Innovative Entrepreneurship Development in Nigeria
Product Code:
9786207466160
ISBN13:
9786207466160
Condition:
New
$47.80
Sustainable and Innovative Entrepreneurship Development in Nigeria
$47.80
This research examined the effect of innovation strategy on sustainable entrepreneurship development of food and beverage firms in the Ibadan metropolis, Oyo state, Nigeria. The predictors identified to capture innovation strategy are quality service delivery, branding and technological innovations. The Survey research design was employed. All the registered food and beverage firms in the Ibadan metropolis according to NGdirectory, 2020 were considered while the staff of the four (4) firms was purposively selected as respondents for this study because of their large branch network.
| Author: Mathew Ojelade |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Jun 28, 2024 |
| Number of Pages: 68 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6207466160 |
| ISBN-13: 9786207466160 |
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