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LAP Lambert Academic Publishing
Emotional Marketing in Insurance Sector
Product Code:
9786207469253
ISBN13:
9786207469253
Condition:
New
$100.00
$96.54
Sale 3%
Emotional Marketing in Insurance Sector
$100.00
$96.54
Sale 3%
In emotional marketing, a single emotion is used to engage the viewer and encourage a purchase. Emotional marketing incorporates feelings like pleasure, anxiety, or rage to stir up an emotional reaction in the target market.The book is broadly focused on two major area a. Emotional Purchase Intention, where analysis is performed based on intentions of customers and b. Emotional Customer Purchase Intention, where analysis is focused on role of Insurance agent using emotions and selling insurance product. The result on how mediating effect of Emotional Marketing and Emotional Brand Association of consumer when buying an insurance product and mediating effect of Emotional Persuasion and Emotional Promotion by insurance agent while selling an insurance product.
| Author: Namratha Sharma |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Mar 04, 2024 |
| Number of Pages: 308 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6207469259 |
| ISBN-13: 9786207469253 |
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