This book focuses on analyzing the validity of questionnaire items for evaluating supermarkets from the point of view of their customers. Twenty-four evaluation items related to supermarket services were selected to create a questionnaire, which was answered by customers of the establishment studied, evaluating each item as essential, important, but not essential or non-essential. Applying the Lawshe method, it was possible to validate or exclude items from the questionnaire according to the perception of the respondents.
| Author: Sérgio Augusto Faria Salles |
| Publisher: Our Knowledge Publishing |
| Publication Date: Jun 25, 2024 |
| Number of Pages: 52 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6207705653 |
| ISBN-13: 9786207705658 |
