LAP Lambert Academic Publishing
Consumer Attitude towards Online versus In-Store Shopping in Delhi NCR
Product Code:
9786207842841
ISBN13:
9786207842841
Condition:
New
$106.00
$102.06
Sale 4%
Consumer Attitude towards Online versus In-Store Shopping in Delhi NCR
$106.00
$102.06
Sale 4%
In the era of globalization, electronic marketing is a great revolution. The business organizations are adopting this technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore this study was undertaken to study the consumer's attitudes towards online shopping and specifically studying the factors influencing consumers to shop online.The present study "Survey of Consumer Attitude towards Online shopping Vs In-Store Shopping for Electronic Products" is descriptive in nature. The study attempts to analyze the various aspects of consumer attitude towards online shops and in-store shops.
| Author: Nitin Aggrawal |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Jul 18, 2024 |
| Number of Pages: 340 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6207842847 |
| ISBN-13: 9786207842841 |
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