An Investigation Into The Influence And Potency Of Guerrilla Marketing

Guerrilla marketing is a creative, unconventional strategy aimed at achieving maximum exposure with minimal resources. This investigation explores the influence and potency of guerrilla marketing tactics, focusing on their ability to generate buzz, foster consumer engagement, and deliver high returns on investment. Unlike traditional marketing, guerrilla techniques leverage surprise, humor, and social interaction, often through viral campaigns, street art, or flash mobs, to capture attention and create memorable experiences. The study examines case studies of successful campaigns, analyzing how they disrupt conventional advertising norms and engage audiences on a personal level. It also considers the challenges, such as potential legal issues and the risk of backlash, while emphasizing the importance of aligning guerrilla tactics with brand values and target audience expectations to maximize effectiveness. The research highlights guerrilla marketing's role as a potent tool for brands, particularly those with limited budgets, to stand out in a saturated market.

Author: Baranipriya A

Publisher: LAP Lambert Academic Publishing

Publication Date: Aug 13, 2024

Number of Pages: 72 pages

Binding: Paperback or Softback

ISBN-10: 6208010640

ISBN-13: 9786208010645