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LAP Lambert Academic Publishing
Entrepreneurial Marketing Practice and Performance
Product Code:
9786208012885
ISBN13:
9786208012885
Condition:
New
$86.00
$83.67
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Entrepreneurial Marketing Practice and Performance
$86.00
$83.67
Sale 3%
The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria", investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.
| Author: Patience G. Oguru |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Oct 04, 2024 |
| Number of Pages: 172 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6208012880 |
| ISBN-13: 9786208012885 |
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